How to Choose a Product Name

Your brand or a product name represents a product’s personality and a quality. A good , meaningful name is important for your business grow and its sales. Before you even start to think about a name for your brand, it is paramount  to identify, your ideal customer for your brand’s products.

Keep your brand name simple

The perfect brand name for your startup will generally be short, simple and easy to say. Ideally, it will be a two syllable word, as these generally gain more traction with target audiences and are more memorable.

Legal Issues with brand names

Once you have a short list of possible brand names, it is important to check that they are not currently in use. Make sure they aren’t already trademarked by another business and that a suitable domain name is available.

In summary your brand name should be:

  • Meaningful
  • Easy to pronounce
  • Memorable
  • Relevant
  • Protectable

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