Your brand or a product name represents a product’s personality and a quality. A good , meaningful name is important for your business grow and its sales. Before you even start to think about a name for your brand, it is paramount to identify, your ideal customer for your brand’s products. Keep your brand name […]
The Importance of Texture in a Skincare Product Texture of the product is linked to how it feels on the skin and its sensory properties BUT the way a product applies is also of critical importance as to how the product performs. For example a thick moisturiser may be perceived as more moisturising by consumer. […]
GUIDE TO STARTING NATURAL SKINCARE BUSINESS Know your Market Know your audience! Are you creating products for new mums or dads, for teenage girls, for mature sensitive skin? If so what problem are you solving with your product i.e. what solution you are offering to your customer segments. If you feel your brand has the […]